Email From Steve Jobs Hints at How Apple Ticks | The New York Times

In case there was any ambiguity about Apple’s attitude toward user choice…:

Apple generally offers proprietary software and services that run only on Apple hardware. For example, iMessage is Apple’s free text messaging service offered only for iPhones and iPads. Analysts have called this approach Apple’s “lock-in” strategy to keep customers loyal, a term that has been described as cynical because it has a connotation of imprisonment. But in his e-mail, even Mr. Jobs recognizes that Apple’s goal with its cloud services is to “tie all of our products together, so we further lock customers into our ecosystem.”

Email From Steve Jobs Hints at How Apple Ticks | The New York Times