So the biggest takeaway after 5 years is that we have been moving, and will continue to move up market, toward professional users who value power and flexibility over ease of signup. This is where we can win compared to the competition. This is where Ghost comes into its own.
There’s a lot of great stuff in this post, from the challenge of user experience with free and open source software, to GitHub creating a culture of anger, rather than creation.
I don’t use Ghost, but I like that they’re creating a product designed to privilege user choice. Even at the expense of complexity.