Automattic, the company behind WordPress, bought Tumblr from Verizon, who had it from Yahoo! who bought it for way too much in 2013.
I used to host this blog on Tumblr and I really loved it there. I moved sometime after Yahoo! bought it. Or more than some time. But I started thinking about it right after I learned about the sale. It just took me a while.
I’m psyched that Automattic is interested, though, and they seem to understand what makes Tumblr so much fun. Maybe I’ll even move back there. Especially if they make it easy to move from WordPress to Tumblr…
What’s Next for Tumblr? | The New York Times