The Markup set up a new Gmail account to find out how the company filters political email from candidates, think tanks, advocacy groups, and nonprofits.
We found that few of the emails we’d signed up to receive—11 percent—made it to the primary inbox, the first one a user sees when opening Gmail and the one the company says is “for the mail you really, really want.”
Half of all emails landed in a tab called “promotions,” which Gmail says is for “deals, offers, and other marketing emails.” Gmail sent another 40 percent to spam.
Nothing nefarious here. Just a company controlling access to information in an unknown way during an election. Super normal.
I wonder if there’s a setting for users who “really, really want” democracy. Maybe it’s called “another email service”?
Swinging the Vote? | The Markup