The Slack Social Network

This is what Slack — and Silicon Valley, generally — failed to understand about Microsoft’s competitive advantage: the company doesn’t win just because it bundles, or because it has a superior ground game. By virtue of doing everything, even if mediocrely, the company is providing a whole that is greater than the sum of its parts, particularly for the non-tech workers that are in fact most of the market.

Lock-in is effective. Microsoft services aren’t great, but are good enough. Because of that it’s often just easier to use them. My colleagues and I are all slowly converging to Microsoft apps because it’s the tool we’re given. So do we use Microsoft because someone pays for it? Or do people pay for Microsoft because people use the tools? I’m not sure, but whatever Microsoft is doing seems to be working.

Also, I do appreciate that Microsoft Teams is available for Linux. I don’t really use it, but it’s cool to see.

The Slack Social Network | Stratchery