I’m not sure going all-in on Google is the best solution to the challenges of the Apple eco-system. As Charles Schwab might say, it’s best to have a diverse technology portfolio.
When I look at Mac laptop users today, they seem cornered by Apple’s design decisions. I hope that the next generation of MacBook and MacBook Pro models show a little more diversity—designs with their own personalities and strengths and weaknesses. The more diversity in design, the more opportunity Apple has to make bold product-design decisions without cornering its most loyal users.
A great sentiment, but there’s no financial incentive for Apple to do this. Which is why so many of us choose Linux—so we’re not dependent upon the magnanimity of businesses.
“Yes, this is jingoistic; the idea of a handful of American tech giants controlling much of society has helped push regulators internationally to try to limit their power. But we would almost certainly do the same if a bunch of foreign companies attempted to take over our economy. At least it’s our own giants that we have to fear.”
I take very little solace in the idea that a tech monopoly is somehow less dangerous if everyone involved happens to be from the same country. There’s no upside to a lack of choices.
“I think Microsoft has recognized over the last couple years that maybe the creative community isn’t as locked into the Mac as many people think it is,” said Jan Dawson, an independent technology analyst. “There’s this window of opportunity for Surface to get in there — and even if that window closes with some of Apple’s upcoming devices, I don’t think Apple has that market locked up.”
I agree that the creative community is willing to move on from Mac, but I think/hope many will give Linux a long, hard look. It’s fast. It’s easy. And the price point is pretty sweet. And hardware becomes much less important when the operating system isn’t bogging things down.
“People don’t fully appreciate that the reason we have Google and Facebook today is because there was an antitrust enforcement action against Microsoft that slowed down the ability of Microsoft to monopolize the internet, the browsers, the data, search, and so on,” said Luigi Zingales, finance professor at the University of Chicago Booth School of Business. “Today’s monopolies are yesterday’s startups. In a good system, this keeps changing.”
Doing a file system upgrade like that without any issues is pretty amazing. It reminds me of when Google did a live upgrade/switch from Red Hat to Debian.
People are brave.
I (obviously) think Linux is great, but one of the specifically amazing things is that it allows you to extend the life of hardware. It’s sustainable which is important for lots of reasons.
Farhad Manjoo starts off his column comparing the big five tech companies by asking which of them is losing and concluding none of them are. But the consumers locked in by them are losing. I thought that’s worth mentioning.
This isn’t about Apple–it’s about design. As the authors point out, Apple isn’t the only company guilty of making products that look great but are tough to use.
But you do get a lot of traffic when you use an incendiary Apple headline.
Interesting take on Microsoft making moves to nab the next generation of users. I have to say that Microsoft’s consumer-facing services are pretty great. And my dad just showed me Windows 10 and he already loves it. So we shouldn’t count Microsoft out against Apple and Google.